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David Amerland
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May 6

When Will The Russian War In Ukraine, End?

What you need to know. — I don’t really have a crystal ball that can forecast the future and neither does anyone else I know. This is not the same as saying however that the future is entirely opaque to us. Because our brain devotes a lot of resources to forecasting the future, it is only…

War

9 min read

When Will The Russian War In Ukraine, End?
When Will The Russian War In Ukraine, End?

Apr 11

“Free Your Mind”

How to overcome the limitations you allow yourself to experience. — In the iconic, 1999 movie The Matrix, there is a moment when Morpheus tells Neo that in order to achieve his full potential he needs to open up his mind to the possibilities presented by his realization that the present is now different to what he’d assumed it was. He…

Intentional

4 min read

“Free Your Mind”
“Free Your Mind”

Mar 6

How To Survive In A Chaotic World

The world is complex but we can determine how it works when we try. — Chaos Theory has been romanticized with the so-called “butterfly effect” where “the flap of the wings of a butterfly in the Amazon causes a tornado in Texas”. Preposterous as this may sound it is less unlikely than you think and the science behind it is explained in the video below.

Systems Thinking

7 min read

How To Survive In A Chaotic World
How To Survive In A Chaotic World

Jan 9

The Reason I am Optimistic

And why you should be too. — It really doesn’t matter when you read this. But if you’re reading it now, just on this side of 2022, you know that the year behind us has been abysmal. And the year before that was pretty bad too. …

Optimism

7 min read

The Reason I am Optimistic
The Reason I am Optimistic

Dec 17, 2021

How Context Defines Marketing in Search and Determines Intent

I don’t write a lot about semantic search these days. The primary reason is that after five books on the subject including the ground-breaking Google Semantic Search I’ve grown bored of covering the same ground just for the sake of gaining a little more search-visibility as an authority on the…

Search

8 min read

How Context Defines Marketing in Search and Determines Intent
How Context Defines Marketing in Search and Determines Intent

Dec 5, 2021

What I Learnt From 40 Minutes Spent In The Metaverse

William Gibson, famously said “The future is already here — it’s just not evenly distributed.” If we’ve learnt anything at all from 2003 when he said this and today is that by the time the distribution curve of the future we envision is plainly visible to us it is already…

Metaverse

8 min read

What I Learnt From 40 Minutes Spent In The Metaverse
What I Learnt From 40 Minutes Spent In The Metaverse

Nov 27, 2021

Fighting Fake News And Disinformation With Narrative Corrections

There are three things that are evidentially wrong with our world right now: First, across the globe we see a polarization of opinions in people of different political and ideological camps that has widened the gap between dissenting world views. Second, we have the rise of information bubbles that act…

Fake News

9 min read

Fighting Fake News And Disinformation With Narrative Corrections
Fighting Fake News And Disinformation With Narrative Corrections

Nov 7, 2021

How The External World Around Us Reflects What Is Inside Us

The balance we seek starts from within. — In my very early teens I came across a line in Confucius’ teachings titled The Great Learning that has always stayed with me: “What truly is within will be manifested without.” It is beautiful, pithy, intuitive enough to make us thing we completely understand it and vague enough to readily…

Intentional

11 min read

How The External World Around Us Reflects What Is Inside Us
How The External World Around Us Reflects What Is Inside Us

Sep 18, 2021

Are You Real? Am I? How Would Any Of Us Truly Know?

We need to understand what it is we experience in order to better guide our path through our life. — If a tree falls in the forest and you’re not there to see it, does it make any noise? More than that, if you’re not there to see it did the tree even fall and does it even exist? …

Reality

7 min read

Are You Real? Am I? How Would Any Of Us Truly Know?
Are You Real? Am I? How Would Any Of Us Truly Know?

Aug 30, 2021

Have You Had Enough?

The moments that change you forever — You know just how the camel feels when its back gives out because a single straw added to its load ends up breaking its back. You’ve felt like this many times before. Different contexts. Different lives. The person you are now has come out of those moments. …

Intentional Living

7 min read

Have You Had Enough?
Have You Had Enough?
David Amerland

David Amerland

I am the petri dish of my life experiment. https://davidamerland.com

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