How Context Defines Marketing in Search and Determines Intent

We only really understand the meaning of what we see when we apply boundaries that create context.

I don’t write a lot about semantic search these days. The primary reason is that after five books on the subject including the ground-breaking Google Semantic Search I’ve grown bored of covering the same ground just for the sake of gaining a little more search-visibility as an authority on the subject. In keeping with what this article is really about, that approach would serve only…