The brain is an incredibly complex organ that is governed by relatively simple rules

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How Your Brain Learns To See Patterns

Harness its natural working to help you make better decisions.

David Amerland

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I am my own guinea pig. In my day-to-day work life when I am not writing I flit across companies and their personnel. I see production line teams as they struggle to meet deadlines and optimize their workflow, I talk to team managers struggling to make sense of team dynamics and understand why they cannot meet annual targets, I attend meetings where CEOs rail against poor performance and seek a way to make their company rise above its competitors. And I get to hear what shareholders think and surmise what they believe by their actions at board room meetings.

there is a specific operative dysfunction in the way I work that weighs things in my favor so that I don’t end up being a blathering wreck

From an outside perspective, everything for me is fragmented. I may be advising marketing teams on search and SEO one day, talking to executives about social media marketing strategies the next. Discussing internal corporate communication on another day and dealing with decision making and personal development on yet another occasion. By rights I should be constantly under immense pressure and stress, struggling to make sense of each day, living…

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